The effect of media exposure on phonetic innovation among Efik speakers in Calabar
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- NGN 5000
Background of the study
Media exposure has become a significant factor in shaping linguistic practices, influencing phonetic innovation among language communities. Among Efik speakers in Calabar, exposure to diverse media sources—television, radio, and online content—has led to noticeable changes in phonetic production. This study examines how media exposure fosters phonetic innovation by altering articulation, intonation, and stress patterns in Efik speech (Ibekwe, 2023). Modern media often presents standardized language forms, which may blend with traditional Efik phonetic characteristics, resulting in hybrid pronunciations. The study employs acoustic analysis and sociolinguistic surveys to capture the influence of media on phonetic variation. It also considers generational differences, as younger speakers tend to adopt innovative forms more readily than older generations. Understanding these dynamics is essential for documenting linguistic evolution and developing language teaching materials that reflect contemporary usage (Chinwe, 2024). The research ultimately aims to provide a framework for analyzing the impact of media on phonetic innovation, with implications for language preservation and modernization efforts.
Statement of the problem
Despite the widespread influence of media on language, there is limited research on its impact on phonetic innovation among Efik speakers in Calabar. Shifts in phonetic patterns driven by media exposure may lead to inconsistencies in traditional pronunciation, potentially affecting language identity and comprehension (Ibekwe, 2023). The lack of systematic documentation hampers efforts to integrate modern media influences into language teaching while preserving phonetic heritage. This study seeks to address these gaps by examining the acoustic changes in Efik speech attributable to media exposure and providing insights into the resultant phonetic innovations.
Objectives of the study:
- To analyze the influence of media exposure on Efik phonetic patterns.
- To document acoustic variations linked to media influence.
- To recommend strategies for balancing innovation with language preservation.
Research questions:
- How does media exposure affect Efik phonetic production?
- What acoustic changes are observed in media-influenced speech?
- How can phonetic innovation be integrated into language teaching?
Research hypotheses:
- Media exposure significantly influences Efik phonetic innovation.
- Acoustic parameters differ between media-exposed and traditional speech.
- Balanced language instruction can preserve phonetic heritage despite media influence.
Significance of the study (100 words):
This study is significant as it investigates the impact of media exposure on phonetic innovation among Efik speakers, offering insights that will help educators balance modern influences with traditional language preservation. The findings will guide curriculum development and inform language policy in Calabar (Ibekwe, 2023).
Scope and limitations of the study:
This study is limited to assessing media-driven phonetic innovation among Efik speakers in Calabar, focusing on acoustic and sociolinguistic measures.
Definitions of terms:
- Phonetic Innovation: New or altered phonetic patterns arising from external influences.
- Media Exposure: The extent to which speakers are influenced by broadcast and digital media.
- Efik: An indigenous language spoken in Calabar.
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